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About Robert Cialdini

Psychologist and educational speaker

Robert Cialdini, born Robert Beno Cialdini, is a well known psychologist and educational speaker.

Robert Cialdini’s Social Media Profiles

When was Robert Born

27 April 1945, Milwaukee, Wisconsin, United States

Introduction to Robert Cialdini My Story

Robert Cialdini, born Robert Beno Cialdini, is a well known psychologist and educational speaker. The 75 year-old, born on April 27th 1945, is a popular American author as well as practicing professor of psychology.

He is most known for his university lectures and publications in the genre’s of self-help and psychology. Robert Cialdini’s most popular books are Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade, published in 1984 and 2016 respectively. He has also worked closely with Barack Obama, as a behavioural scientist for the United States government.

“Our best evidence of what people truly feel and believe comes less from their words than from their deeds.” – Robert Cialdini

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Robert Cialdini Personal History

Robert Cialdini is American, living his early years in Milwaukee, Wisconsin. Throughout his life, Robert’s education and academic background have been extensive, beginning with his exemplary high school record.

He graduated from the University of Wisconsin with a Bachelor of Science degree in 1967. Following this he went on to further his education with a social psychology diploma from the University of North Carolina, and then graduated for a third time in 1970 with a Ph.D. in social psychology from Columbia University.

Following a so far unblemished academic record, the already accomplished psychologist held several Visiting Scholar Appointments with not only Ohio State University, but with the Annenberg School of communications, the Graduate School of Business at Stanford University and the University of California as well!

In his current position, Robert Cialdini is a Regent Professor Emeritus at Arizona State University’s Psychology and Marketing department.

Although little is known about the professor’s personal life, he did marry Bobette Gorden and have a son Christopher Cialdini, in amongst his scientific and literary achievements.

Robert Cialdini  Professional Career

Even from the beginning of his early career, the majority of Robert Cialdini’s working life has been grounded in primary research. He has conducted a large number of scientific studies on the art of persuasion, over time the results from which have become of interest to the many large leading publications.

All of his books and papers are based around the art of getting someone to say ‘yes’. He is a well respected storyteller and author as well as a scientist, claiming a reputation internationally as a master in the field of negotiation, compliance and persuasion.

He is expanding internationally as the foundational expert of such persuasion principles which should be applied in order for businesses to grow. The Six Principles of Persuasion have become an influential guide for anyone who is serious about growing their business or expanding their personal development.

These principles were first born in his 1984 book Influence: The Psychology of Persuasion. This book is founded in the observation of real life situations through training and company schemes that he secretly participated in. The book summarises the six (later modified to seven) principles of influence and persuasion.

The success of his research, writing and publications have led Robert Cialdini’s work to have been recognised by Fortune as one of the 75 Smartest Business Books as well as one of the top 50 Psychology Classics of all time! He has gone on to publish a total of 5 books, the most recent of which being the previously mentioned Pre-Suasion: A Revolutionary Way to Influence and Persuade, published in 2016.

Robert Cialdini Teaching and Events

His most popular book Influence: The Psychology of Persuasion, over the course of it’s print has sold over 3 million copies and has been translated into more than 30 languages. Then he published his equally successful book Pre-Suasion: A Revolutionary Way to Influence and Persuade, which has sold over 2 million copies to date. This takes Roberts total book sales to over 5 million copies! 

 His other achievements include being hired amongst behaviour scientists at several large political campaigns in America. He worked with president Barack Obama in 2012 and Hillary Clinton in 2016. 

In more recent years, Robert has put his decades of education, academia and persuasion skills into several education programs that run both online and in seminars in America. His most popular of these is the Moment Maker Workshop™ which is a training program based on his Pre-Suasion® techniques. 

The classes teach the principles first discussed in his two New York Time bestselling books. These principles suggest there is a moment of decisive power which can be affected by others if you subconsciously allow it. The classes help you understand such principles of persuasion and harness that moment of subconscious power to your advantage. Principles taught at these events are applied to everyday life, allowing you to be more successful and influential.

Robert Cialdini Books & Publications

Robert is the author of many best selling books, three of which can be found here: – 

Self Help


A psychology book examining the key ways people can be influenced by “Compliance Professionals”.

Self Help


Influence established Cialdini as the world’s foremost authority on the science of persuasion.

Self Help

The Small Big

The smallest changes lead to the biggest differences in results from the world of persuasion science

What Can Robert Cialdini Do For You Personally







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