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How to Start Your Own Personal Development Classes


Personal Development Classes

If you ask any entrepreneur, starting a business comes with its fair share of challenges. This is especially true when looking at how to start a personal or personality development business.

Starting your own personal development business requires a great deal of effort, dedication and most importantly passion.

If you’re willing to put in the effort to build your own personal development business, you’re going to want to follow the critical steps to creating a successful brand. Alternatively, you could look for personal development franchise opportunities to give you a head start.


Pros of Starting a Personal Development Business

  • Flexibility
  • Ability to Start Your Business From Home
  • Little Startup Costs Required
  • Rewarding Work
  • Few Overhead Costs
  • High Customer Retention Rates
  • Scalable


What Skills Do I Need To Run A Personal Development Classes?

With a personal development business, there are several essential skills and characteristics that are important to identify prior to starting your business.

Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations. Firstly, make your own personal development plan to see how many of the following list you can say ‘yes’ to;

  1. You are an active listener, always picking up on details that others miss. 
  2. You’re highly empathetic and creative, not to mention a world-class problem solver.
  3. You have a strong interest in career management and have been involved in personal development activities either for yourself or your staff in your career to date.   
  4. You’re genuinely interested in coaching people.
  5. You have experience in delivering customer focused products or services and a passion for ensuring customer care.
  6. You are prepared to learn and demonstrate that you take continuous personal development seriously. You could do this quite easily by utilising the various free courses on personality development available.


Personal Development Tips 

It’s one thing to know you want to become a personal development coach and it’s another to choose your specialty and run with it. Before you build a website or start marketing your business, let’s determine what coaching type you should pursue.

Private Coaching

This is where most coaches start because it’s easier to attract private coaching clients who are interested in working with you one-on-one. When you coach someone privately, they get your full attention and brain power for however long their session is. You could put together your own courses related to personality development and host them online to gain extra income.

That’s why private coaching is usually seen as the most high-end offer. This can be an invaluable resource for people who are willing to pay for that extra personal touch.

You also don’t have to come up with a full coaching curriculum if you are pursuing private coaching since each of your clients will be looking for coaching sessions that are custom to their needs.

Private coaching is a lucrative income stream, but it isn’t the best scalable option. When you are privately coaching your clients, you can only meet with them one at a time. With only so many hours in the day, it’ll become difficult to expand outside of your desired work schedule with one-on-one coaching clients.

If you are looking for a more scale-ready option or would rather meet with groups of people at a time, you might be more interested in group coaching.


Group Coaching

Some coaches really thrive in a group atmosphere. They’d rather host online workshops and create a community rather than coach a handful of one-on-one clients. If you want to help more people at a time, group coaching could be a great option for you.

It’s also great if you’ve been private coaching for a while and notice that you talk about the same things with everyone. It would provide a more streamlined process for you to create a curriculum out of your coaching sessions and drastically reduce your work time.

Personal Development

Personal development is the most popular online coaching niche. You’ve probably heard of personal development before, but you may not understand what it all entails because it seems so broad.

A life coach is usually a partner who guides clients through a roadblock or transition in their life by asking thoughtful questions and helping them arrive at their best answer. It’s less about you having to have all the right answers and more about asking the right questions so they can find the answer within themselves.

Personal development is one of the easiest niches to get started in because you can choose virtually any audience demographic. Everyone experiences transitions, so you can help multiple people in several areas in their life.

Since coaching isn’t a highly regulated industry, there is no specific certification or degree you need to have before you call yourself a life coach. However, going through a coaching certification process could help you learn important skills and build confidence in your coaching experience.


Business Coaching

Having a wealth of business experience is important when you are business coaching. You can’t teach someone how to scale their business until you’ve scaled your own or helped another business scale. 

That’s why we recommend creating your own business first! It may also help you find your niche as you explore different business types. You could create online courses, self-publish books, offer freelance services, or start an ecommerce business. The possibilities are endless!

Once you have real-world experience with running a business, you can start coaching other people who are a few steps behind where you currently are. You don’t need to know everything to be a great business coach. (Hint: No one does!) You just need to have experience in areas that your clients need help in.

We already talked about life and business coaching above, but there are other online coaching niches that are also lucrative and easy to start.

Here are a few more online coaching options you may want to explore:

  • Health or Wellness Coaching
  • Financial Coaching
  • Relationship Coaching
  • Spiritual Coaching
  • Performance Coaching
  • Social Media Coaching
  • Photography Coaching
  • Skills Coaching

As you determine what niche you want to pursue as an online coach, you’ll also want to narrow down who your target audience is. This is incredibly important because you may not have the experience or desire to work with every person who comes your way.


Think about who you want to help succeed.

Find your unique selling proposition (USP)

With your niche in mind, it’s time to think about your unique selling proposition. This is just a fancy marketing term for what’s unique about your online coaching business in comparison to other competitors. This can come from your own experience, your personality, or positive client results you’re known for.

Since your clients are looking for a unique client experience, they will want to see what is different about you from all the other online coaches in your niche.


What is it that you provide that no one else can?

It’s helpful in this stage to look at competitors to see how they are marketing themselves. But this does not mean you should market yourself the same way. Who wants to have the same business as someone else, anyway?

Once you find something you provide that’s better than your competitors, you can start to brainstorm ideas for how to work it into your sales copy and consultation calls. You can also put it in your social media bios so it is crystal clear what you do and who you help.


Get the training you need

If you’ve had a successful and sustainable business for over five years, you probably have enough real-life experience to be a great business coach. However, if you are interested in personal development but haven’t truly coached anyone through a transition, going through a certification process may give you experience and confidence in your new online coaching business path. An online search for ‘personality development classes near me’ will show you local coaches. A session or two with one of those will show you who your competition is.

You can also get more experience by reading books about coaching that are specific to your niche and finding friends or colleagues who may be interested in being your “guinea pigs” as you get your feet wet with real-world experience. This is also a great way to see if you enjoy coaching before you dive right in with both feet.

Most importantly, don’t take yourself too seriously, and have fun!

If you have any comments about this article, we’d love to hear them in the comments section below

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